When new energy products are exported overseas, the core of choosing between "customization" and "standardization" lies in balancing "market adaptability" and "cost efficiency." The key is matching the characteristics of the target market, the company's resources, and its development stage. The following provides clear guidance from the perspectives of core differentiation, scenario selection, and balancing strategies.

I. Clarifying Core Differences: Advantages and Disadvantages of Customization vs. Standardization

Comparison Dimensions: Standardized Products | Customized Products

Core Advantages: Controllable costs, short delivery cycles, low technical risks; strong market adaptability, outstanding competitiveness, ensuring compliance and overcoming barriers

Core Disadvantages: Difficult to adapt to extreme environments and special policies, prone to homogenization and involution; high R&D and manufacturing costs, long cycles, high risk of misjudging demand

Core Applicable Scenarios: Mature markets, early stages of overseas expansion, small and medium-sized purchasing customers; emerging differentiated markets, in-depth development stage, large-scale projects

II. Scenario-Based Selection Guide: Precise Matching by Market, Stage, and Customer

1. Selecting Based on Target Market Characteristics: Accurately Grasping Core Regional Needs

Different overseas regional characteristics determine product strategies:

Mature Markets in Europe and America: Prioritize standardization, with partial customization—rapidly deploy products based on unified and stringent standards, customizing only details (such as dual interfaces for charging piles) to control costs.

Emerging Markets in Southeast Asia: Primarily customization, supplemented by standardization—adapting to right-hand drive vehicles, humid and hot environments, and unstable power grids, while retaining standardization of core modules such as the main body of the battery swapping cabinet.

1. **Specialized African Market:** Deep Customization – Tailored "photovoltaic-storage-charging integrated" systems and high-protection battery swapping cabinets to address high temperatures, sandstorms, and low grid coverage, adapting to off-grid operation.

2. **Selection by Enterprise Development Stage:** Balancing Risk and Return
Early Stage (0-1): Prioritize Standardization – Validate the market with low cost and short cycle, accumulating data before proceeding with customization.

Intensive Development Stage (1-N): Combination of Customization and Standardization – Standardize core modules and customize functional modules, balancing cost and adaptability.

3. **Selection by Customer Type:** Matching Core Customer Needs

SMEs in Foreign Trade Procurement: Prioritize Standardization – Matching their cost-effectiveness and rapid delivery needs.

Large Operators/Government Projects: Primarily Customized – Meeting long-term adaptability and compliance requirements.

III. **Optimal Solution:** Modular Design, Achieving "Customized Efficiency + Standardized Cost"

The optimal solution is "modular design": Standardized core modules (battery management, fast charging module) ensure cost and stability; adaptable modules (protective casing, interfaces) are customized as needed.

For example, MIYAJI adopts a "standardized main body for vehicle electrical cabinets + customized protection modules" approach, adapting to different regional environments and policies, reducing costs by over 60%, and achieving "one platform, multiple regional adaptations."

IV. Summary: The Core Logic of Selection

Summary: Standardization is the "ticket" to overseas markets, while customization is the "key" to establishing a foothold. The optimal path is to modularly integrate both, anchoring to market demand and limiting enterprise capabilities, achieving precise adaptation within controllable costs, allowing products to both "go global" and "take root."